Prometheus has released a canny piece of viral marketing, in which Guy Pearce’s character Peter Weyland gives a TED talk (a non-profit organisation dedicated to the sharing of ideas) on artificial intelligence.
The video shows Weyland addressing a packed auditorium in the year 2023 (a few years before the events depicted in Prometheus are set), and giving them a rundown on the story of Prometheus, the man who attempted to steal fire from the Gods.
From his assertion that the Gods subsequently “overreacted” to the rather lofty conclusion that “we are the Gods now”, the theme of overreaching ambition is there for all to see, spelling trouble for the crew of the Prometheus in the following years.
Take a look at the new video, below…
Other key points to note are Weyland’s assertion that cyborgs will soon be indistinguishable from humans (Michael Fassbender’s character is a cyborg) and his promise to change the world. We still don’t know what his Prometheus crew are looking for, but it’s clearly something that will have a huge impact on civilisation.
Pearce is both charismatic and menacing throughout this new teaser, and hopefully we’ll hear more from the slippery businessmen in the coming weeks. In the meantime you can check out the Weyland Industries website, another part of the film’s viral campaign.
Prometheus opens in the UK on 1 June 2012.
What did you make of Pearce's performance? And how will his character attempt to change the world? Theories below, please.