Anchorman 2: The Legend Continues has released a new promo video online, featuring Ron Burgundy delivering the benefit of his wisdom on "moments worth paying for".
However, while the video is ostensibly attempting to persuade viewers to hit the cinema rather than illegally downloading the new movie, Ron seems to think he's discussing something else entirely.
Watch out for the best mention of "gentleman's relish" you'll hear from a Hollywood A-Lister this year. Stay classy there, Ron…
Take a look, below…
"That shimmering pretender to television's crown"… Mr. Burgundy, you most certainly have a way with words!
Directed by Adam McKay and co-starring Will Ferrell, Paul Rudd, David Koechner and Steve Carell, Anchorman 2: The Legend Continues will open in the UK on 20 December 2013.
What do you think of the new promo? Tell us, below!