It was due in October, but Rian Johnson has confirmed that The Brother’s Bloom will now hit cinemas for a limited release in December, before going wider in January.
Johnson said: “There were a few reasons for the move: October and November are crowded as hell, it’s a tough tough market, especially for a smart unique film like ours, and we’d have a week or two at the most to sink or swim.
“Whereas concentrating on a couple markets for awards consideration in December, then pushing the wide in the more open January slot just seemed like a better use of resources. Mostly though, what convinced me it was a good idea was that it gives us more time to get more awareness of the movie out there.”
It’s bad new for those of us who can’t wait to see Bloom - but if it gets the film a wider audience we’re all for it.
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