Two new posters for The Amazing Spider-Man

"The untold story begins"

The Amazing Spider-Man is really stepping it up in the marketing stakes, with yesterday's four-minute "super preview' followed by the release of a pair of new posters.

The first new one-sheet shows Andrew Garfield as an unmasked Spidey, casting a watchful eye over the New York skyline from a lofty vantage point. The Spider-Man logo shines up from the city lights below, accompanied by the new tagline, "The untold story begins".

Sony's marketing team are really trying to push the idea that this is a new story, separate and different from the one told by Sam Raimi's trilogy. Marc Webb's film will tackle the tale of Peter's missing parents, focusing on how his search for knowledge leads him into contact with Rhys Ifans' Curt Connors.

The second poster offers a similar look at New York's new Spidey-sign, with Spider-Man's fist grabbing hold of a length of web attached to one of those nifty wrist-mounted dispensers, a nice addition to the new suit.

The Amazing Spider-Ma
n opens in the UK on 4 July 2012. In the meantime, you can check out both new posters below...


What do you think of the new posters? Tell us, below...

Comments

    • SiMan

      May 16th 2012, 12:40

      In a lot of the trailers and posters there's footage of Spidey whipping his mask off for the whole world to see - he even gives his mask to some little kid in the 4 minute trailer! Me thinks Mr Parker wasn't paying much attention in the 'how to keep your identity secret' classes at superhero school

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    • FBJPhong

      May 18th 2012, 0:10

      This reboot sucks. It's not worth people money. If people won't be fooled by Sony marketing machine rights will get back to Marvel for a proper reboot.

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    • alexr

      May 18th 2012, 13:38

      I don't know why Sony don't work in conjuction with Marvel to produce a movie that will be true to the comics, appease the fans, fit in with the Marvel Cinematic Universe, and make Sony and Marvel s**t loads of money. Just Sony thinking they can do it better on their own to keep all the reddies for themselves I guess...

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