Reviews

The Greatest Movie Ever Sold

3

Attempting to purge the world of product placement

Having saved us from the evils of fast food (Super Size Me), Morgan Spurlock wants to purge the world of product placement. How? By making a doc both about – and enabled by – selling out, in this case to the14 “Brand Partners” who funded the film. But is anyone really surprised that what we see as movies others vie was a visual real estate to be sold to the highest bidder? In a word, no. But that doesn’t stop Spurlock hurling himself into this cynical world with characteristic gusto. The result is glossy, diverting and shout-it-from-the-rooftops obvious– exactly like an ad, then.

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