Ten years on, questions are still being asked: whatever possessed Alan Parker to film T Coraghessan Boyle's satirical novel about cornflake inventor John Harvey Kellogg and his notorious 19th-century health farm? How did he get Anthony Hopkins to accept the lead? And - the real doozy - how did he get the money to make a movie about shit?
Human shit to be precise. That's right, folks, Kellogg was obsessed with the bowel and subjected his patients to daily courses of colonic irrigation. Clearly he was a nutter and Hopkins plays him as one: a white-whiskered, bucktoothed charlatan with an accent as dodgy as his therapies. Problem being, his portrayal is so off-the-wall everyone else (Matthew Broderick, Bridget Fonda, John Cusack) has to follow suit. Smutty, scatological and about as funny as a yoghurt enema.