What is a big corporation capable of doing in order to protect its brand? Recently, Swedish documentary filmmaker Fredrik Gertten experienced this personally. His previous film Bananas!* recounts the lawsuit that 12 Nicaraguan plantation workers successfully brought against the fruit giant Dole Food Company. That film was selected for competition by the 2009 Los Angeles Film Festival. Nothing wrong so far, right? But then just before leaving Sweden to attend the Los Angeles world premiere of his film, Gertten gets a strange message: the festival has decided to remove BANANAS!* from competition. This powerful film reveals precisely how a multinational will stop at nothing to get its way - freedom of speech is at stake. As Dole s public relations company puts it, "It is easier to cope with a bad conscience than a bad reputation".